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Joanna Goddard, commercial growth strategist, is a highly respected business consultant based in the UK

Smart tip when costing data storage – ask Marketing!

A smart move when reviewing data storage costs in your business is to have Finance, IT and Marketing players collaborate in that discussion. Why on earth would I have IT and Marketing involved in data storage reviews I hear many of you ask? It’s because often decisions about data storage are made in isolation. Valuable … Continued

The F word; How to Follow Up

How often do you attend and host events and meetings with clients and prospects? My guess is a fair chunk of your time, be it part of your working day or a precious evening. And that’s great: If it’s productive for you. But do you follow up?

Should you renew that membership? 5 top tips to help you decide

Businesses often join member organisations of all kinds, from chambers of commerce to networking clubs. But is it always worth it? When renewal time appears ‘is the membership value worth it?’ is a question I often get asked. Usually promoted by one enthusiastic individual or to make a valued client or referrer happy at one … Continued

Is your business development working?

Read my Top 5 Tips and find out. I’m often asked, as it’s an area I specialise in, if an organisation’s business development activity is actually working. Business Development isn’t an exact science. It can be a challenge to attribute results to events, networking and advertising efforts and as a consequence, frustration, over-spending or under-spending … Continued