98b Constitution Street, Leith, Edinburgh, EH6 6AW

About Joanna


Joanna Goddard, commercial growth strategist is a highly respected business consultant based in the UK

About Joanna


Joanna Goddard, commercial growth strategist, is a
highly respected business consultant based in the UK


Joanna Goddard is an award winning management consultant, specialising in commercial growth. She is known for delivering rapid results in tech, cyber, professional services, and stand up comics; an unusual combination reflecting her ability in creative commercial strategy. Part of a specialist team of consultants to law enforcement and Government to develop SME and supply chain cyber resilience, and the City of London Police owned start up, National CRC Group, she is trusted and regularly collaborates with her network of world class business and technical security personnel.

With a forensic analysis approach to leading data informed engagement and a successful track record in educating non-tech senior stakeholders, navigating security in a digital era, Joanna manages a portfolio of profile clients supporting Government, business and law enforcement in the UK and overseas.

She has delivered engagement programmes for The Scottish Government, The Institute of Directors, The Chartered Institute of Management Accountants, BRIM, and discrete advisory to numerous private sector leadership teams. Joanna is recognised as a ‘go to’ expert, advising a Channel 4 TV series from inception for several years.

Additionally, Joanna is experienced in leading a not for profit company (Town Centre Management) and consulting on the introduction from North America of the BID system, a local tax scheme to support troubled town and city centres, and its introduction to the UK. As a former director of a law firm, Joanna also has a good grasp of coordinating governance and legal implications across different jurisdictions with legal advisory teams.

Joanna's volunteer work


  • Awarded Most Innovative UK-Wide Business Consultancy 2022
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  • Awarded Best UK-Wide Business Consultancy of the Year 2021
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  • Certified by University of Cambridge’s Judge business School in Business Analytics
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  • Trained in ISO20700 by ICMCI, The International Council of Management Consulting Institutes
  • Fellow, Chartered Management Institute (FCMI)
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  • Guest Lecturer at the
    School of Management at The University of St Andrews
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  • Member of the Strategic Advisory Board of
    Converge Challenge
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