Greenbackers needed a clear, deliverable strategy for growing our business across six separate but related service areas. Brand protection and enhancement had to be baked in. Our customer base sits in four separate communities and we engage with them all directly, personally and digitally; the strategy had to enable and enhance our ability to do that. We wanted to move at pace . The finalised strategy had to equip us to be able to hire in the right outsourced assistance and full time hires. We needed to be satisfied on all of this – and so did our new board and our investors. We asked Joanna to help. She delivered on all of our requirements – and more – on time – on budget. The process was hard work – but fun. Joanna was flexible in working around our diaries. I am delighted to give Joanna the highest of recommendations.
– Andrew Smith, Partner Greenbackers Investment Capital
“I have worked with Joanna in a number of roles, most recently in my role as Chair of Converge Challenge. Joanna has great business development skills and is one of the best creative and lateral thinkers I have worked with. In addition, Joanna has great stakeholder and communication talent and is an absolute pleasure to work with.”
– Paul Atkinson,
Founder Par Equity & Taranata Group; NED
“Unquestionable she is a dynamic, knowledgeable and engaging professional who had a hugely positive influence on me and my peers.”
– Drew Carmichael,
Director Space Solutions
“Dynamic, organised and tenacious. Joanna operates effectively at both the strategic and tactical level.”
– Russel Kerr,
“She is a wealth of knowledge and experience, and was able to provide exceptional counsel about operating within a real-world environment. Her advice on developing our approach was nothing short of transformational, and I know that it will position us brilliantly for the next stage in our journey. I wouldn’t hesitate to work with her again.”
– Mark Moore,
Superintendent & Director South West Cyber Resilience Centre
“There are people in life who just either seem to know how to solve a problem or know how to find someone who can. Joanna has never failed to deal with any issue, no matter how challenging, in a timely, efficient and impressive manner.”
– Lesley Sloss,
Lead, Coal Partnership, United Nations Environment Programme
The results have been phenomenal with us now being able to pick and choose who we work for at the right prices. I have to say I was pretty sceptical at the start but cannot thank you enough for starting us on it.
-Ross Mckay, Director, Johnston Smillie Accountants
With all of the areas we covered Joanna made generous introductions, suggestions and valuable recommendations, all of which have stood me in good stead ever since. I can’t recommend Joanna highly enough, her passion and drive combined with her knowledge and expertise are second to none.
-Vikki Bruce, Director, MacLean and Bruce
Joanna has been a wonderful supplier to Green Angel Syndicate, the only consultant I have ever used when I always wanted to pay more than she asked. She has a natural understanding of business objectives and their application in marketing practice.
-Nick Lyth, Founder, Green Angel Syndicate
I brought Joanna in to TPC Leadership to help us develop a marketing strategy that would actually build the business. She thinks very broadly about business and quickly “got” our’s, creating simple templates we could easily update and track activity over the year. The whole process was energising and inspiring – she has such great energy and it really got the whole team onto the same page. Happy to say we’re now seeing unprecedented levels of inbound enquires!
-Vicky Ferrier, Associate Partner, TPC Leadership
I engaged Joanna as an external consultant to work on a number of business development projects during a period of change within the organisation I managed at that time. Joanna’s practical and vast experience of similar projects was evident as she was able to suggest and implement innovative yet pragmatic solutions which subsequently delivered outstanding results for our organisation. Joanna is a dedicated and persistent individual and it was a joy to work with her and get results so quickly. I cannot recommend Joanna highly enough
-Alison Brown, Fund Manager, Shared Care Scotland
Joanna is an invaluable resource for lawyers and investors. She can assess which contacts you need for a project and get you in touch with them fast. Her understanding of relationship development in professional services is outstanding. She also volunteers her skills for a charity which is testimony to her commitment levels and integrity
-Grace McGill WS, Senior Partner, McGill & Co
You are like Nanny McPhee. You’re tough on us. We need you but do not want to hear this, and so you must stay. When we want you, to hear how well we’ve progressed, but no longer need you, then you are going to go aren’t you?
-Confidential HNWI client [The answer was indeed, yes]
“Joanna’s unique insight into business allows her to provide really clear and intelligent advice to steer Board conversations , strategy setting, PR planning and customer journey outlines. If you can’t see the ‘wood for the trees’ see Joanna and all will become clear! Apart from being super incisive she is incredibly personable too.”
– Rebecca Chapman,
Superintendent & CEO North East Business Resilience Centre
She was delightful and insightful with a warm demeanor and a clear, well structured process for ensuring client value add. One of the good guys.
-Mark Hannigan, Partner Greenbackers Investment Capital