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Joanna Goddard, commercial growth strategist, is a highly respected business consultant based in the UK

Remote working needs smart BD

90 day plans aren’t just for new jobs. Have you ever thought about that? People so often focus on a 90 day plans at that start of a new job then slip into monthly reporting and quarterly performance reviews for ever more. Some of the most commercially successful companies empower their Team Leaders to run … Continued

Tips for selling in Lockdown

If you are finding the long term nature of selling in Lockdown is now becoming a worry, you will likely need to change your strategy on the use of data analysis. Here are a couple of key points to consider; If you and your team are focused on sales pipeline data you will likely be … Continued

Is it OK to change all the meetings?

I’m jolly lucky that the lockdown / WFH / juggle home schooling era hit after my kids have all left school and home! I can WFH with relative ease. However I am not taking that lightly, it’s a big luxury – already this week many meetings have been cancelled, postponed and lurking in limbo. A … Continued

Who you gonna call? … Seriously, who you gonna call if this happens?…

With a 2016 remake of the 1984 Ghostbusters movie, I have a fair chance of ‘Who you gonna call?’ resonating with the majority of business decision makers So, I wanted to share a recent scenarios and ask who would you call if this happened? A recent very wet Thursday evening, somewhere between 7 and 8pm, a lot … Continued

Why the ‘Women in Business’ agenda is so wrong

OK, controversy alert – I’m going to jump right in and start with my frustration about ‘women in business’ chat. Women in business, it’s often frustrating, patronising and small-minded. However looks like Deloitte perhaps agree, having launched their radical attempt to reframe diversity, as feature by Harvard Business Review. [read full article here]

Time to take Work Experience by the horns as the millennial debate rumbles

While the challenge of ‘managing millennials’ is creating a viral storm across social media and boardrooms (if you haven’t yet heard Simon Sinek’s definitive interview on ‘expectant millennials’ it’s well worth a watch) what are we, the current business leaders, doing to help combat this longer term? It’s time to take work experience by the … Continued

Are you missing a trick? 3 frequently missed aspects of digital strategy in professional services

I work with businesses and individuals to establish or develop their niche and identify smart, time and cost effective routes to market to increase revenue. It’s the kind of objective and practical support that I enjoy giving and more importantly it really gets results. A robust and creative digital marketing strategy is often a central … Continued

Is your business development working?

Read my Top 5 Tips and find out. I’m often asked, as it’s an area I specialise in, if an organisation’s business development activity is actually working. Business Development isn’t an exact science. It can be a challenge to attribute results to events, networking and advertising efforts and as a consequence, frustration, over-spending or under-spending … Continued