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Did you know Slack uses a very smart ‘North Star’ approach to ensuring business growth is on track or can adapt really quickly? By reviewing their top three metrics weekly, often daily, for raising profile, customer experience and qualified interest in products or services you could too. Become your North Star Champion and review your … Continued

My secret seven . . . Fruitful business development needs energy and drive but also two words that are arguably less sexy: Discipline and Consistency. These are both pivotal, particularly in successful business development for B2B relationships, and no more so than in this digital age. Nurturing your contacts so that peer acquaintances turn into game … Continued

These days, little black books are worth their weight in data rather than gold. My valuable network is one of the reasons people collaborate with me. It’s extensive and it’s global – all in all it amounts up to a hell of a lot of people to keep in contact with. Coupled with having a … Continued

Clients, remember them? Do you recall a time when sales teams regularly talked on the phone, caught up at industry events, even organised one to one, face-to-face meetings? In an age when jargon is so overused it makes David Brent seem witty, talk about data, social media and automated e-marketing is deemed the solution, it’s … Continued

How often do you attend and host events and meetings with clients and prospects? My guess is a fair chunk of your time, be it part of your working day or a precious evening. And that’s great: If it’s productive for you. But do you follow up?

I work with businesses and individuals to establish or develop their niche and identify smart, time and cost effective routes to market to increase revenue. It’s the kind of objective and practical support that I enjoy giving and more importantly it really gets results. A robust and creative digital marketing strategy is often a central … Continued

Businesses often join member organisations of all kinds, from chambers of commerce to networking clubs. But is it always worth it? When renewal time appears ‘is the membership value worth it?’ is a question I often get asked. Usually promoted by one enthusiastic individual or to make a valued client or referrer happy at one … Continued

Read my Top 5 Tips and find out. I’m often asked, as it’s an area I specialise in, if an organisation’s business development activity is actually working. Business Development isn’t an exact science. It can be a challenge to attribute results to events, networking and advertising efforts and as a consequence, frustration, over-spending or under-spending … Continued