Did you know Slack uses a very smart ‘North Star’ approach to ensuring business growth is on track or can adapt really quickly? By reviewing their top three metrics weekly, often daily, for raising profile, customer experience and qualified interest in products or services you could too. Become your North Star Champion and review your … Continued
My secret seven . . . Fruitful business development needs energy and drive but also two words that are arguably less sexy: Discipline and Consistency. These are both pivotal, particularly in successful business development for B2B relationships, and no more so than in this digital age. Nurturing your contacts so that peer acquaintances turn into game … Continued
Clients, remember them? Do you recall a time when sales teams regularly talked on the phone, caught up at industry events, even organised one to one, face-to-face meetings? In an age when jargon is so overused it makes David Brent seem witty, talk about data, social media and automated e-marketing is deemed the solution, it’s … Continued
OK, controversy alert – I’m going to jump right in and start with my frustration about ‘women in business’ chat. Women in business, it’s often frustrating, patronising and small-minded. However looks like Deloitte perhaps agree, having launched their radical attempt to reframe diversity, as feature by Harvard Business Review. [read full article here]
How often do you attend and host events and meetings with clients and prospects? My guess is a fair chunk of your time, be it part of your working day or a precious evening. And that’s great: If it’s productive for you. But do you follow up?
Businesses often join member organisations of all kinds, from chambers of commerce to networking clubs. But is it always worth it? When renewal time appears ‘is the membership value worth it?’ is a question I often get asked. Usually promoted by one enthusiastic individual or to make a valued client or referrer happy at one … Continued