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Joanna Goddard, commercial growth strategist, is a highly respected business consultant based in the UK

Are you missing a trick? 3 frequently missed aspects of digital strategy in professional services

I work with businesses and individuals to establish or develop their niche and identify smart, time and cost effective routes to market to increase revenue. It’s the kind of objective and practical support that I enjoy giving and more importantly it really gets results. A robust and creative digital marketing strategy is often a central … Continued

Should you renew that membership? 5 top tips to help you decide

Businesses often join member organisations of all kinds, from chambers of commerce to networking clubs. But is it always worth it? When renewal time appears ‘is the membership value worth it?’ is a question I often get asked. Usually promoted by one enthusiastic individual or to make a valued client or referrer happy at one … Continued

Is your business development working?

Read my Top 5 Tips and find out. I’m often asked, as it’s an area I specialise in, if an organisation’s business development activity is actually working. Business Development isn’t an exact science. It can be a challenge to attribute results to events, networking and advertising efforts and as a consequence, frustration, over-spending or under-spending … Continued