Clients, remember them? Do you recall a time when sales teams regularly talked on the phone, caught up at industry events, even organised one to one, face-to-face meetings? In an age when jargon is so overused it makes David Brent seem witty, talk about data, social media and automated e-marketing is deemed the solution, it’s … Continued
How often do you attend and host events and meetings with clients and prospects? My guess is a fair chunk of your time, be it part of your working day or a precious evening. And that’s great: If it’s productive for you. But do you follow up?