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Joanna Goddard, commercial growth strategist, is a highly respected business consultant based in the UK

CISO Secrets – Mastering The Art of Security Transformation with colleagues who don’t understand it

There’s a head banging CISO epidemic, and I believe I can help >_ CISO’s everywhere are increasingly banging their heads off virtual walls and as a result CISO turnover is rapidly hitting an epidemic.  In 2019 Www.govtech.com reported that 46% of IT pros who wanted to leave their jobs do so because of an absence … Continued

7 secret business meetings to schedule for success

My secret seven . . . Fruitful business development needs energy and drive but also two words that are arguably less sexy: Discipline and Consistency. These are both pivotal, particularly in successful business development for B2B relationships, and no more so than in this digital age. Nurturing your contacts so that peer acquaintances turn into game … Continued

Avoiding the ‘must catch up’ trap: 7 ways to ditch latte chat for coffee meetings that get results

These days, little black books are worth their weight in data rather than gold. My valuable network is one of the reasons people collaborate with me. It’s extensive and it’s global – all in all it amounts up to a hell of a lot of people to keep in contact with. Coupled with having a … Continued

Why sales teams are forgetting about clients and what to do about it

Clients, remember them? Do you recall a time when sales teams regularly talked on the phone, caught up at industry events, even organised one to one, face-to-face meetings? In an age when jargon is so overused it makes David Brent seem witty, talk about data, social media and automated e-marketing is deemed the solution, it’s … Continued

Time to take Work Experience by the horns as the millennial debate rumbles

While the challenge of ‘managing millennials’ is creating a viral storm across social media and boardrooms (if you haven’t yet heard Simon Sinek’s definitive interview on ‘expectant millennials’ it’s well worth a watch) what are we, the current business leaders, doing to help combat this longer term? It’s time to take work experience by the … Continued

The F word; How to Follow Up

How often do you attend and host events and meetings with clients and prospects? My guess is a fair chunk of your time, be it part of your working day or a precious evening. And that’s great: If it’s productive for you. But do you follow up?

Are you missing a trick? 3 frequently missed aspects of digital strategy in professional services

I work with businesses and individuals to establish or develop their niche and identify smart, time and cost effective routes to market to increase revenue. It’s the kind of objective and practical support that I enjoy giving and more importantly it really gets results. A robust and creative digital marketing strategy is often a central … Continued

Should you renew that membership? 5 top tips to help you decide

Businesses often join member organisations of all kinds, from chambers of commerce to networking clubs. But is it always worth it? When renewal time appears ‘is the membership value worth it?’ is a question I often get asked. Usually promoted by one enthusiastic individual or to make a valued client or referrer happy at one … Continued

Is your business development working?

Read my Top 5 Tips and find out. I’m often asked, as it’s an area I specialise in, if an organisation’s business development activity is actually working. Business Development isn’t an exact science. It can be a challenge to attribute results to events, networking and advertising efforts and as a consequence, frustration, over-spending or under-spending … Continued

Why don’t more businesses get work experience right?

Huge congratulations to Lyles & Sutherland – this dynamic high growth company is not only successful for their clients and team, but also proved successful for a school pupil. I know this because that pupil was my youngest child. Having now seen three children through fourth year high school work experience week (Scotland), as well … Continued