Joanna GoddardCommercial development specialist, innovator, media and universiy advisor.

Joanna Goddard is a Fellow of the Chartered Management Institute and Member of the Advisory Council for the School of Management at The University of St Andrews. She advises a variety of clients, specialising in IT Security, professional service firms and stand up comics.

What Joanna does

Joanna creates highly effective commercial plans and effects change management to implement them. Using management and leadership skills coupled with measuring systems to monitor ROI and agile team development, she is well known for getting teams through transformation projects quickly and effectively.

Noted for creative commercial strategies which identify new profitable niche revenue streams, she often discovers where teams are missing a trick. Improving retention, supporting recruitment and increasing revenue results.

She also regularly guides and protects ‘personal brands’ in person and online, during periods of business change, challenge, or pre and post individual exits.

How she does it

Adept and enabling change management, Joanna helps get results for businesses quickly. She works on projects with teams. Sometimes she works for individual Directors or business owners. Joanna is also regularly engaged for project support for in house BD and Marketing teams.

Joanna Goddard consults for a select group of clients. Her extensive global network is of significant added value to her clients. Working from her base in Edinburgh, she supports clients across the UK and internationally.

Joanna also volunteers; she is an Ambassador for The Polar Academy and from 2016 – 2018 served as an appointed Director of The Scottish Child Law Centre.

“Joanna has been a wonderful supplier to Green Angel Syndicate, the only consultant I have ever used when I always wanted to pay more than she asked. She has a natural understanding of business objectives and their application in marketing practice.”

Nick Lyth, Founder, Green Angel Syndicate

You can read more about Joanna’s work and what previous (non confidential) clients say about her here.